In this episode of the Hard To Kill Podcast, I talk to Dr. Elliot Justin about the importance of men’s health and the seriousness of erectile dysfunction, especially for veterans. Dr. Justin has developed several innovative technologies to monitor sexual health and improve sexual performance. In this blog post, we’ll discuss some of the key points covered in this episode and why men’s sexual health, specifically erectile dysfunction, is crucial to overall health and wellbeing.

Think Smarter, Get Harder

Dr. Justin’s Firm Tech Ring is a smart male cock ring that monitors erectile function via Bluetooth. This smart “underwearable” is a game-changer for male sexual and cardiovascular health. Dr. Justin’s tagline, “Think Smarter, Get Harder,” emphasizes the importance of sexual health for overall health and self-esteem. I first was introduced to this tech during another podcast conversation I had with Dr. Judson Brandeis on Episode 151

Veteran Study

Dr. Justin is conducting more research on his award winning device and needs a few brave souls to participate. If you’re a veteran that:

– Suffers from erectile dysfunction
– Has been diagnosed with PTSD
– Is prescribed either Viagra or Cialis

Then submit your request and fill in the form by clicking HERE

Listen to our conversation on The Hard To Kill Podcast

The FirmTech Tech Ring (FTR)

10% H2K Podcast Discount With Code “DMORROW”


FirmTech’s revolutionary tech-enabled erection ring can enhance your performance while tracking the vital signs of  your erectile fitness at the click of a button. Our smart sex tech can count your number of nocturnal erections that can indicate cardiovascular health, the duration of your erection,  and the firmness of the penis. This uniquely comfortable and easy to use penis ring is suitable for all men: those who are experiencing Erectile Dysfunction and those seeking to prevent it.

Key Specifications:

  • Medical grade adjustable elastomer ring 
  • Sensors to track the duration and firmness of the penis
  • Splash Proof
  • USB Rechargeable


“If my number of nocturnal erections went down, I have a vascular problem until proven otherwise. So it’s actually a harder indicator than blood pressure, electrocardiogram, because minor variations of that don’t tell you much of anything.”– Dr. Justin

Importance of Nocturnal Erections

Dr. Justin discusses the importance of nocturnal erections as an indicator of vascular health. A decrease in the number of nocturnal erections could be a sign of a vascular problem. The speaker expresses alarm at the number of veterans taking PD5-type medications for erectile dysfunction and advises older men to be cautious about using medication to improve performance and consider underlying causes.


Men’s sexual health is crucial to overall health and wellbeing. Dr. Justin’s innovative technologies, such as the Firm Tech Ring can help monitor sexual health and improve sexual performance. This episode highlights the importance of taking care of oneself and investing in one’s health for a better quality of life.


Dave Morrow [00:00:00]:

This is not a normal episode. So let me explain. After speaking with Dr. Judson Brandeis on episode 151 about how your penis goes to the gym, I was intrigued about the work of Dr. Elliot Justin. So this episode is a result of that conversation. But there’s more. I realized that Dr. Justin’s device is a game changer when it comes to male sexual and cardiovascular health. So his company, Firm Tech and Corporated, is the world’s first smart male underwearables company, meaning it not only improves men’s sexual enjoyment, but also monitors erectile function via Bluetooth to determine your risk of a cardiovascular incident in the future. Freaking mind blowing. So this episode explains how this device is revolutionizing men’s health and how it’s going to be a game changer for veterans health in the future. His tagline is Think Smarter, Get Harder, and couldn’t be a better fit for this podcast. And it was a pleasure speaking to Dr. Justin. If you’d like more info on the Firm Tech device and how you could be a part of a veteran based study, you can find a link in the description of this podcast and receive a 10% discount if you order today by using the code D. Morrow I did it, guys. I’m a Cockering salesman now. So on with the show. Welcome to the hard to kill Podcast. With me. Your host, Dave Morrow. The goal of this podcast is to be a catalyst for change in the health and wellness of our military community and make each of you harder to kill. My mission is to help 100,000 veterans lose 2 million pounds by listening to the amazing wisdom and knowledge shared by my guests. Sit back and enjoy. Hey, folks, we are talking about men’s health again today. And I’ve got Dr. Elliot Justin talking about his new invention, the firm tech ring. Now, this is something that I haven’t covered in detail yet. On the podcast, I had Dr. Judson Brandeis, who got me on this topic and put me in touch with doctor sitting in front of me today. And I want to go deep into this subject, no pun intended, as to why sexual health is so important for men and what new tech is coming out to be able to determine whether or not we’re healthy and at risk for cardiovascular incidents, to name a few. So, Doc Elliot, thanks so much for showing up on the podcast. And let’s start with a little bit of your backstory, and let’s get right into your invention.

Elliot Justin [00:02:34]:

Sure. Well, my background, I’m an emergency medicine physician, and I’ve been involved in medical technology since 2015. I can tell you as an emergency medicine doctor that there are few emergencies short of a heart attack or a stroke that concern men more than Ed. The numbers are really alarming. I mean, 20% to 30% of men by age 30 have Ed and or significant performance anxiety. By age 50 50%, it goes up 10% per decade, per decade thereafter. If if a young guy has problems and he’s 25 years old and wants to go online and try pills, that’s one thing. But as men get into the get older and have more cardiovascular risk, if someone’s 40, 45 years old and things aren’t working out for them on a regular basis, they have a vascular problem until proven otherwise. The urologists call the penis, the canary and the coal mine of vascular disease. So we have significant problems today with diabetes, hypertension, atherosclerosis, obesity. I mean, these are real pandemics. They’re worldwide problems. They’re not even the worst United States. They’re worse in Mexico, the Persian Gulf area, southeast Asia and India because of dietary and cultural issues. So I was challenged by a urologist back in two and a half years ago, probably to come up with a way of counting the number of nocturnal erections that men have, because that’s a leading indicator of vascular disease. And by leading indicator, I mean before you have a heart attack or a stroke, your number of nocturnal erections going to go down. Now, we all know about morning wood. A lot of people think that has to do with having to take a piss in the morning, but it’s nothing to do with that. Just happens to be when I was.

Dave Morrow [00:04:29]:

Born in the morning, it’s full of piss. I got to get it out.

Elliot Justin [00:04:33]:

Yeah, exactly. I don’t know about you, Dave, but I’m certain that I am confident. I think I know you well enough now that if you and I both drank off a liter or two of beer right now, I know I’m not getting erections. I doubt that you’ll get an erection either. So a healthy young man, 2025 years of age will have four to six nocturnal erections per night while they’re sleeping. They occur during REM sleep time, the time of quality sleep. I’m 70 years old, and I should have three to four. If that number goes down, I have a vascular problem until proven otherwise. So it’s actually a harder indicator than blood pressure, electrocardiogram, because minor variations of that don’t tell you much of anything. If my blood pressure went up from 115 to 140, I don’t know what that means. Is it stress or do I have problem with my brain, my kidney, or my heart? Which is what I really what I’m really, really be concerned about, if you have if your number if my nocturnal number of nocturnal erections went down, went from four to two, and I’m not taking some new medications that’s knocking things. I’ll get the medications in a moment. I’ve got a vascular problem, and I might not be aware of it, but I have a problem, and I need an evaluation. Now. The medications are an interesting component of this because men take lots of meds today, especially veterans. I’m alarmed, frankly, by the number of veterans who are taking PD five type medications for aggregate Psyalysis type medications, right? Because they could be masking problems. So getting back to point I made earlier, if it’s a young person who’s taking these things, okay, well, they’re unlikely to have asked a problem. But as people get older and you’re taking medication to try to improve your performance, you really want to look to the underlying cause. So, I mean, the leading cock killers are the SSRI, SSRI antidepressants. And again, so many veterans in your audience, David, you know, are taking them. But in the general population, people taking them almost like almost like they’re lifesavers, and they’re not no one’s ever really studied their long term effects. The short term benefits are there for depression, but they also significantly fear with sexual performance, which is also depressing as well, too, especially in men who are trying to maintain their relationships that are so important to them. The other problem with those sorry, go ahead.

Dave Morrow [00:07:15]:

To just start with a definition of terms, right. We covered a lot of ground, and we’re going to touch base on all of them. If you go back to just erectile dysfunction, is that defined as anything less than, let’s say, a half hour or four erections per night? What’s the definition to determine whether or not it’s a dysfunction or not?

Elliot Justin [00:07:37]:

That’s a great question, because right now it’s subjective.

Dave Morrow [00:07:41]:


Elliot Justin [00:07:41]:

Whereas the great thing about by Embedding technology sensors into a smart cock ring, we now can make that diagnosed objective. So the definition of erectile dysfunction is inability to sustain an erection for purposes of personal or partner satisfaction and inability to get or sustain. That can be quite subjective. Now, obviously, we’re not talking about extremes, or if your partner can’t get off after an hour of a hard on, well, that’s not your ejaculation on your part. But with a ring, we really can sort of make this differentiation between psychogenic Ed, which is Ed that has psychological cause, and physical and Ed that has physical causes of causes related to medications. So, for example, if men using our ring and we’ve had people do this can’t get up with their partner, and yet they have four nocturnal erections per night, the problem is not going to be solved by erections. They have issues while they’re with their partner, or could be also involved drugs or alcohol while trying to have normal sexual activity, as opposed to what’s going on during the sleep. At the other extreme, if a man your age even was having two or less nocturnal erections, you could still perform sexually, but not all that well. And there’s no amount of wrist fatigue or jaw fatigue in the part of your partner that’s going to make things better for you because you have a physical problem or a significant medication related problem because your number nocturnal erections is insufficient. But let me go back to what we to the arches of this, if you don’t mind. So a couple of years ago, I was challenged by a professor of urology at the University of Utah to come up with a way of counting the number of nocturnal erections. And he and I’ll diss him for a moment, too. He’s our chief medical officer. Well, like so many urine, so many urologists, they’re focused on things that are I’ll be blunt they’re focused on things which they can be compensated, not focus on things which they can’t be compensated. They don’t know much about cock rings, for example. I’ve yet to find a straight urologist, and I’ve spoken to small dozens who’s used a cock ring. Well, how can you recommend a cock ring to someone if you don’t know anything about it? They’re focused.

Dave Morrow [00:10:22]:

Lead by example.

Elliot Justin [00:10:23]:

Yeah, exactly. Well, I’m doing that here. I got my leading part. I told him, look, he wants to embed these sensors into a condom like ring that someone would wear overnight. And I thought, well, we can do a lot better than that, because I played around cock rims, hadn’t found a good one, because they all suck, they pinch, they’re uncomfortable, and we can talk about that later on. I said, we can do better than that. If we can figure out a new form for the Cochrane and put sensors into it, we can come up with something that could be worn overnight to count the amount of erections or also be worn during sex to measure the duration and firmness of all erections. Because if a man with Ed right now goes off to urologist or the family doctor or sexologist, they don’t have things like electrocardiograms, CT, angiograms, blood tests to really evaluate a problem. They have opinion, and they can wave an ultrasound over your dick in their office. But men want to know what’s going on when I’m trying to have sex or having sex. So you need something that could be worn during sex in privacy, at home, not with an appointment or having to go to a sleep lab or some other facility. So that was the challenge that was given to me was to come up with a cock ring that could be worn 4 hours. Most cock rings today are made out of they’re made out of hard silicone. They’re uncomfortable, can’t wear them for more than 2030 minutes, and you want them off. So we came up with a cock ring that’s made out of a soft elastomer. It’s easy on, easy off with a hook closure. And we can now measure the duration of firmness of all erections so we could help men figure out what’s making it better or worse for them. And we’ve had lots of men who’ve used this both to assess their relationships, but also to assess the impact of their antihypertensives. Antidepressants sleep medications, alcohol, recreational drugs. And also a lot of claims are made about diet supplements, erections for men’s health. And we all know as guys, that if I had Ed, I’d walk on broken glass in order to get a solution. And now we can. Finally, using the firm Tech Tech ring, we can assess what really works and what doesn’t work. Matter of fact, next week, we’re going to do a challenge to the supplement industry and say, hey, you got something that you’re saying online or in the store? It’s going to make you dick twice as hard, or really prove it, because we’ll take it and we’ll show the data.

Dave Morrow [00:13:18]:

You’re a disruptor. When Bluetooth was invented, which was, I think, 2030 years ago, right? I’m sure the inventors of Bluetooth never in a million years would have thought, hey, maybe this could help men with erectile dysfunction by putting it into a firm tech rig. But it just goes to show how ingenious human beings are when there’s a problem. You can grab a piece of tech, and you can have something that we.

Elliot Justin [00:13:49]:

All use every day.

Dave Morrow [00:13:51]:

It’s ubiquitous to really have an impact on some of the most fundamental things when it comes to being a man, which is our sexual health, which, again, never seems to be prioritized. It’s not something I do talk about. It when I see my doctor once every year or two. He’s like, still get erections? I’m like, yep. He’s like, all right. So that’s the extent of the conversation. And I’m sure, like, on his triage list, if I said, no, it’s not, he’d be like, okay, well, have you considered taking Viagra? Because that’s what he said to me when I had a slightly higher marker for LDL. He’s like, have you considered going on a statin? I was like, Nah, I’m okay. So I know that they’ve got their list, but they don’t have any data to go off of. At least he saw my blood work. And you can say, maybe a statin would be good for you. But if I were to say no, I don’t know. I just can’t get hard really anymore. I don’t know what’s up?

Elliot Justin [00:14:45]:

You’d say, Take a pill.

Dave Morrow [00:14:47]:

You’d be good to go. But in your case, you’re like, Wait, hold on a SEC. What is the underlying data that is going to drive the next decision, which, as far as I know, you’re the first to have ever invented anything of its kind that can actually give data on your phone to show, hey, I’m getting four hard ons a night.

Elliot Justin [00:15:09]:

I think I’m good.

Dave Morrow [00:15:10]:

So I don’t know what is explaining the fact that they can’t perform with my girlfriend, wife, boyfriend, whatever. So now we’re at that point, right? You’re able to grab some data. You were talking about underlying male health issues that could affect this. You touched on, obviously, veterans, and you touched on drugs, medication. You were talking about, like, supplements and stuff like that. But I want to go back to SSRIs because I know friends that take them. Obviously, I’ve been recommended to take them. I do know a little bit about them, but I don’t think I know enough. And now that you mentioned that they have an effect on your sexual health and your ability to get hard, can you explain what you’ve seen and how you expect your firm tech to kind of help in that domain? So they can get better, more reliable data for future.

Elliot Justin [00:16:02]:

Sure, I can treatments, but I want to go just touch on something that you allude to about speaking with your doctor. I’ve never had a doctor ask men about my sexual health. I’ve never had a doctor warm me about the sexual side effects of medication and speaking with my friends. That’s the norm. And doctors, healthcare providers, they kind of treat sex like, hey, everything else is more important than that. Well, that’s not true. What men care more about how many steps they took yesterday or where the cock worked? That’s a rhetorical question. Yeah.

Dave Morrow [00:16:33]:

8000 steps a day goes out the window. If it’ll get late, it’s just like, Bro, I’m not getting late. I don’t give a shit about my steps.

Elliot Justin [00:16:41]:

And then there’s actually taking a medical history, because the medical history goes a little beyond what you said. It isn’t, oh, you have trouble having getting erections here’s viagra. It really should be. Who are you having sex with? What are the circumstances under which you can’t get it up? Now, getting back to the point you raised, let’s look at your medications, and let’s see what the problem is. So the SSRIs interfere with getting erect. They impede blood flow into the penis because the neuroceptors they’re involved with, once the blood is in the penis, they make it harder to ejaculate. A common complaint with the SSRIs, especially in women, is, hey, it takes them, like, fucking 40 minutes to finish, and I and I get sore. So we’ve had 40 men. We’ve had men complain. We’ve had several men using our device, and I know they’re doing this without speaking to their doctors. Well, I’m certain they are, because they might be prescribed at 300 milligrams, and they titrate 200 and 5200. 150.

Dave Morrow [00:17:49]:


Elliot Justin [00:17:49]:

Hey, maybe if I cut these pills up, I’m now at a point where I might be getting some benefit from the antipressant, at least not withdrawing from it. And now my sexual performance has improved. I can come get harder, faster. I can come in a reasonable period of time.

Dave Morrow [00:18:05]:

All right, I’m going to be real with you here. You need to police that belly fat. You got to get rid of that gut. It is one of the things that if you’re not tracking, you may be tracking your professional career, your family. You may have that all sorted. But if your health is not sorted and if you are fat and overweight, this is a serious health concern, and you need to start policing it right away. The reality is, most veterans are actually more obese than their civic counterparts. I know it sucks, but it’s just the reality. A whole host of things get in the way. Could be mild traumatic brain injury. There could be mental health issues. There could be injuries. The list goes on and on and on. Not only that, if you’re a dad and you are overweight, the chances of your kids being overweight is four times greater. That’s right. Four times greater. Childhood obesity is an early death sentence. I know it’s dramatic, but it’s the truth. And if you don’t want to be one of those dads that passes on the standard of obesity and metabolic disease, then you need to start listening in real close, because I have a program that has been helping veterans for the last three years get fitter, leaner, and harder to kill. It’s called the bees program. It’s a three month program that is designed by me, a veteran with all the best and latest science, to not only help you lose 20 pounds of useless body fat, but to get stronger and to dial in your health, metrics and nutrition with a custom plan so that you can go attack the rest of your life healthier and wealthier. If you want to sign up and get more information, you have to head to the link that is in this podcast at go. Davemoro. Netbeastplication. Once you put in this application, you’ll be evaluated whether or not you’re suitable for the program and if you are ready to invest in the most important thing that a man can have, which is his health. All right, brother. See you on the other side. Back to the podcast.

Elliot Justin [00:20:10]:

Okay, we just had a guy email me a few days ago. He was having sex with his wife on his birthday, and she said to him, like, 30 minutes into it, when are you going to finish? I’m getting sore.

Dave Morrow [00:20:29]:

It’s like a tap out. It’s like, okay, honey, I’m done tapping out.

Elliot Justin [00:20:35]:

And his comment to me was he wanted to know if our device could help him figure out his dosage. And I said it could. But, of course, he’s supposed he should do that in collaboration with his doctor. But will he? I don’t know. I told him, of course I talked to your doctor, but I don’t know. So, the SSRIs are notorious cock kills, but then if you start taking in combination with other things, it becomes synergistic. So if a man is taking a beta blocker for blood pressure or for anxiety, or he’s taking a medication like the Cinnapril for blood pressure, might be taking both of those things, and he’s taking an anti, necessary antidepressant. And he’s taking a sleeper as well. And he also likes to smoke too much pop because it disinhibits him, puts him in the mood, makes him more confident, and you toss in two shots of bourbon. But now you got a guy who’s polypharmacy challenged, and that’s our device. Both can help, not just with the data but with the problem itself, because one of the most common is problems for men is complaints of men is this is where doctors need to take history and start to listen. I start to get hard and then I lose it. Now, if that’s happening with someone who’s new to them, that could just be performance anxiety. But if that’s happening regularly, it can become almost like a mental habit of a loss of confidence, or it could be due to any of the medications and drugs that we just discussed. The great thing about a good cock ring, like our ring, even without technology, is it keeps the blood in the penis. So you might get hard and start to lose it. But if you got a tight ring on and tight and effective ring on, the blood stays there, like I say, forever. It’s going to stay there for a reasonable amount of time. And that can restore a man’s confidence.

Dave Morrow [00:22:32]:

If we just touch on the anatomy and the physiology of the penis. I don’t think a lot of guys paid attention in grade nine science, but I used to teach it. So there’s two things that need to happen, right? There needs to be adequate blood flow, and the tissue in the penis is unique than anywhere else in the body because when blood flow hits it, it actually expands. I don’t think there’s any other tissue right, that actually does that when that happens. Okay, yeah, you’re right. The growth of that tissue, though, is pretty impressive, though. Dramatic. It’d be cool if you could just rub your bicep and you got like super swole like your cock. That’d be pretty cool. I’m sure there’s somebody working in a CRISPR lab right now that’s literally doing that, which scares me and excites me at the same time, just taking dick tissue and putting it in bicep muscles. But there’s also the return flow that needs to be shut down so that you can actually maintain an erection. And there’s a whole hormonal cascade there. So if you could just explain that a little bit better for the listener that didn’t pay attention in grade nine science so that they can understand, I guess, bi directional flow that needs to happen for your cocktail.

Elliot Justin [00:23:50]:

They are sure crudely. The blood flow into the penis through the penal artery is on the Dorset, the top of the penis, and it’s relatively deep. Relatively deep, meaning it’s half a centimeter deep. The blood needs to go through there. If that’s choked off, the blood’s not going to get in. So with conventional cock rings, unlike our cock ring, the rings are made of silicone. They say you got to have a hard on first because that conventional cock ring is like an arterial tourniquet. Now, guys who have vets on the stands, because they understand tourniquets the way the way doctors and nurses do, there are two types of tourniquets. There’s an arterial tourniquet. Hey, if I go on the street, and my truck runs over my leg, and I’m bleeding out. The medics are going to put an arterial tourniquet on, and that tourniquet has to be released every 20 to 30 minutes, otherwise the tissue will die. That’s what a Cockering is doing. A Cockering is like an arterial tourniquet on your dick, and that’s why they tell you not to wear it more than 30 minutes. It’s choking off that arterial circulation that’s going up into the draws of the penis, the penis return on the penis, most of it’s on the side of the penis. That’s superficial. And those are bulging veins to see when you really rock hard. So a good Cochrane will let the blood in when you’re flaccid. As far as there are only a handful of cockerings, and ours is one of them that are soft enough that the blood can go, the arterial blood can go in, but yet they constrain the advanced return. So we wanted a cock ring. That could want to be one comfortable hours. We can’t choke off your dick. And we also wanted a cock ring. I’m sorry about that. It’s my phone. I got to apologize. No worries. That’s what post editing is for. Good. My lawyer. So the blood goes in the blood. Then there’s ejaculation. So ejaculation with men is through the urethra, and the urethra is on the bottom of the penis. So our Cochrane is designed to put a little bit of light pressure over the urethra. And by doing that, we double the Ejaculatory phase. We double a jackatory phase. Or if it goes from three to 6 seconds, six to 12 seconds, you have a longer orgasm. And the longer the orgasm, the more that wonderful post orgasmic load that we all would like to have as many times as possible. So cockerings on the hand have not been designed that way. They’ve been designed the same way for the last 140 years, which is a hard silicone ring. You got an erections to put them on. They’re uncomfortable. They pinch the constraint, and you want them off after a period of time. The problem with Viagrotype medications or Sialis is that they might put some more blood in the penis, especially in younger people, in older people with diabetes or hypertension, where the blood vessels are already compromised, they already have some calcium in them. They’re narrower. These medications are less effective. But these medications put more blood into the penis, but they don’t keep it there.

Dave Morrow [00:26:56]:

Flow is still coming out just at.

Elliot Justin [00:26:58]:

The same volume, right? Correct. So that’s the challenge. So what keeps the blood flow in getting back to 9th grade anatomy? It’s smooth muscle. So you can go to the gym and you can exercise your skeletal muscle, muscles that move bones that move the skeleton, and the muscle down that area is called the PCG muscle, the pubic procedures muscle. And if you tighten that muscle, you can make your butt tighten, and you also make your penis jerk a little bit. You can strengthen that muscle if you want to.

Dave Morrow [00:27:31]:

That’s the key goals, right?

Elliot Justin [00:27:32]:

That’s the key goals. Right. But it’s not going to help. So again, claims are made that doing that will help men with erectile dysfunction. I don’t think that’s true. It could be true, but I don’t think that’s that’s true because the muscles that are involved in erectile dysfunction are smooth muscle. So how do you exercise smooth muscles? Well, you got to use them, and the way to use them is to have is to ejaculate to have orgasms. So doctors make all sorts of recommendations about diet, exercise, taking, complying with your diabetes medications, taking your blood pressure, and getting your annual physical, et cetera. We don’t make any recommendations about sex, and we should I don’t know what the right number is, but a month from now, we’ll be coming out with something that we call the erectile fitness score, because we think just like with blood pressure, it’s kind of arbitrary. Hey, 128, that’s normal. We know it’s normal for studying lots and lots of people. What’s normal for men? We don’t really know. But more importantly, what’s better for men? So it might be the guys that the average guy I pity them, frankly, is only having two orgasms a month. But it could well be. And I think it’s going to be the case that men need to have two to four orgasms a week in order to keep their smooth muscles strong.

Dave Morrow [00:28:53]:

You’re a man of the people. This is going out to every wife out there. Podcast is dropped, honey, we just got confirmation. It’s two to four a week for my health.

Elliot Justin [00:29:06]:


Dave Morrow [00:29:07]:

We joke about it.

Elliot Justin [00:29:08]:

But it’s serious, though.

Dave Morrow [00:29:10]:

It’s not like you’re coming out of left field with this. This is your life’s work.

Elliot Justin [00:29:14]:

Use it or lose it.

Dave Morrow [00:29:15]:

Yeah, you know what? I learned that with Dr. Brandeis on our conversation, that he sees these old fellas that come in and their dicks are smaller, and they haven’t been literally using them. They’ve literally not been using them for God knows how long. No blood flow, and it just shortens up. And that was fascinated by them because I never really thought about that. Like, oh, wait, it could get smaller. But yeah, it’s just like a muscle. Well, it’s not just like a muscle, like a skeletal muscle, but it does require blood flow, and the nocturnal erections and everything like that are part of the process. And having sex and that just kind of blew my mind that that is a critical component of us being healthy, active men. But we don’t monitor it like our heart health, like our mental health, like our even physical health, because we see it as it’s just a sex thing that guys always talk about and always want.

Elliot Justin [00:30:08]:

So we’ll just put it off to.

Dave Morrow [00:30:09]:

The dustbin of research. But. You’re changing that?

Elliot Justin [00:30:12]:

Well, it could well be that an orgasm a day keeps the doctor away.

Dave Morrow [00:30:16]:

Oh man, I’m making the t shirt.

Elliot Justin [00:30:18]:

I’m making the t shirt. We have men utilizing our device who are in great health. You and I had a conversation just before I got on about ultra marathoners. We have at least two men that I know who ultra marathoners who suffer from the issue that you have just discussed. Yeah, they’re in their sixty s and their BMI is incredible and they think they’re going to live forever, but their dick doesn’t work anymore because they haven’t been using it. Now you got these guys, they’re fit, they have no trouble getting dates, but they can’t perform on dates because for several years they weren’t sexually active. And I actually think that the long distance running parenthetically might not be good for people sexual health because of the metabolic demands of that activity, but also.

Dave Morrow [00:31:18]:

Not good for their way high.

Elliot Justin [00:31:20]:

Yeah, but not good for their marriages or their erections with their partners because they’re spending so much time running and training that they don’t really have that their relationships are neglected. What do you want? Something that you also want to ask, what are you running away from? Because if a guy’s out there running 15 miles, say every other day, it kind of brags about it. I’m actually in fairly good condition, I couldn’t run 15 miles. And you work in good condition too. But these guys come, they just let you know. Oh yeah, I did 75 miles last week and I’m going to Utah two weeks from now and I’m going to be doing this 10,000ft up and down. And I think if you just took 5 hours of your weekly running and to put that into your relationship with your wife, your boyfriend, whomever I think you’d be happier. I think your partner would be happy as well as well too. But it’s really hard to we’re digressing the subject, but I do think that people can use X, can be escaping from things with exercise or waste. Frankly. I’m not putting up time to do other things that are very important in our lives. No, I was just saying I’ve been.

Dave Morrow [00:32:30]:

Down those training cycles. I’ve done a marathon, I’ve done the Iron Man, I know what it takes. It’s waking up at four, it’s going to bed late. It’s a struggle, especially having kids. But I knew this was for a period of time. And then afterwards I’m going to take a nice long break. I now much prefer being in the gym. I do a session.

Elliot Justin [00:32:52]:

It’s heavy.

Dave Morrow [00:32:53]:

And the thing that I’ve noticed, and it’s funny you mentioned the whole long distance running thing and the oxidative stress, I have a greater sex drive now that I do things like deadlifts squats, typical, like big three type movements because I think I’m just stimulating more testosterone than when I was going for runs bikes and swim.

Elliot Justin [00:33:15]:


Dave Morrow [00:33:15]:

So, I mean, it’s anecdotal, but there’s probably some evidence to show. Hey, you probably have a better sex life when you’re just in the gym maybe three days a week, especially in your forty s and fifty s. Now I’m looking at you. You’re in your seventy s. I don’t know what you’re doing, but I want to do exactly what you’ve been doing so that I can roll into my 70s looking fresh and looking like you’re in your 50s. So I don’t know what you’re doing. I don’t know if it’s like sex every day. I don’t know if you’ve got a regime, but clearly you’re doing something right. So I don’t know if you want to share a little bit of what your routine looks like just so we can glean a bit of that information and I can start applying it just.

Elliot Justin [00:33:51]:

On my own time. Well, one, I watch my weight, so people talk about one of my hopes with our device that people develop a positive relationship with their digital health. So people have a smart ring or a smart watch or even a digital scale, and they develop relationship with it. So I wash my way. I do have sex six to seven times a week, and I try to have sex for doc, you’re killing, oh, I don’t know, 30 to 60 minutes, because if it’s just a few minutes, it’s not as emotionally satisfying. But I’m fortunate in my life, partner. We’ve been married 35 years, and my wife thanks me because she knows that as a woman, she doesn’t have the same motivation that I do. But having made it a habit is the wrong word. Having made it an expectation routine in our lives. God, she’s had so much more sex than any of her friends and so much happier as a consequence. I think people should be fucking more, and if they’re not fucking, they should be masturbating, right? I spend an hour in the gym and I work out. I work out hard for 45 minutes four times a week, but I don’t think it’s good to do it every day. But this is understudied. You think about high school coaches telling, oh, you got wrestling match tomorrow. Elliot. Don’t have sex next three days. The previous three days. What are they talking about? They don’t know. The same thing with professional coaches. No one really knows. And now there’s a tool. Now we actually have a way of evaluating. Frankly, I think the sex would be a great, motivated professional athletes. I think if I had a team and guys were actually going to, hey, Dave, you missed that last pass, but if you make the next reception, here are some women, they’ll be in your room tonight. I think that would probably motivate you. What do you think?

Dave Morrow [00:36:06]:

It’s like every infantry soldier’s dream. You go fight the war. It’s like the ladies are just going to line up to thank you for your service. Right.

Elliot Justin [00:36:18]:

The longest lasting around most successful military cults in the world is Islam, and that’s the basis of it. You know, the men are prompt, jihadis are promised women, and loot, it’s yours. It’s a big motivator. It took them out of the desert and to France and going one direction into Indonesia and the other in, what, two or 300 years, and they’re still doing it.

Dave Morrow [00:36:45]:

Sex is a crazy I men it’s. It’s obvious, but sometimes it has to be reinforced. Sex, which is the propagation of the species, is one of the, if not the most influential force on the planet. And to deny it seems kind of weird. It just means you kind of want to deny reality. But when you’re a dude and you’re a teenager and having been able to teach dudes that are 14, 1516, and to see it from a perspective as an adult, as their mentor and teacher, was so interesting because I can see the testosterone just coursing through them. And I remember being that guy, but I didn’t have that erectile I’m in it, right? I don’t know any different. I know what it’s like, and I’m seeing them, and I’m just like, yeah, they’re just horny as shit. But then you get into your 20s, your 30s, your 40s, you’re married. And then it’s that perception shift. It’s that hormonal shift. It’s that shift in everything that you do. Where you went from this guy that was just focused on one thing I want to get laid. I want to get some pussy. I want to be successful so I can get that girl. It’s all in there. And then you get the thing. And now it’s just I’m a suburban dad hanging out at home watching Netflix on Fridays with my wife and going to the gym every now and then. And it’s just interesting to reflect back, to think, how was I like that? Where I was just this, like, caveman, and now I’m not. And obviously I got wisdom and everything like that. I don’t necessarily want to be that way, but I definitely like that feeling, that feeling of, hey, I’ve got energy. Hey, I want to really I’m super motivated to do stuff every day. And something like this would be really interesting to see, especially if you could correlate it to testosterone levels, too, right? Like, is there a correlation? And then how would you be able to kind of tie those two things in? The sky is the limit. Now, once you have a device, I can actually give you some good data.

Elliot Justin [00:38:48]:

Right? Well, I think that people need to prioritize making love, and if they’ve fallen out of the habit, really, what’s easier, making love or getting on a peloton for an hour? I just don’t get it. Frankly, I just don’t get it. So I think that people need to I think people create psychological people and couples create psychological obstacles, and look for excuses because they fall out of the habit and because it’s become awkward. But I also, you know, mentioned you mentioned testosterone before. And we have men who are using our device to evaluate their test, their testosterone therapy, and they’re at Baylor Hospital in the United States and in several clinics, our device is being used by doctors or but by men to say, okay, well, I thought I was low t they’re running around 300 or whatever. The range for normal tea is so large, I run out 300. Now I’m at 602. Things that happen. One, I don’t I don’t feel any difference, or I do feel a difference. Well, our device makes objective because you feel a difference. Well, is your dick getting hotter? Are your erections lasting longer? Are you able to have more than one orgasm a day? Has your number of nocturnal erections increased? So our device makes that therapy objective. In the course of developing this device, I learned that most many men my age, people guys don’t talk about this stuff enough. And that’s part of the problem. I was like, all these guys are taken to Dalafil, and all these guys are taking testosterone and is it working, what’s it doing? So I took testosterone for two months, give myself an injection once a week for for two months? Yeah. I don’t have ed, so I mean, I’m all men get ed. Our smooth muscles weaken with age and about even what we do my refractory period is really not what your refractory period is. What my refractory period was like when I was 25, but there’s no change. I asked my team, my advisory board of Urologists, what do you think is going to happen? They said, well, you don’t have Ed, but you should notice the increase in number of nocturnal erections. They should last longer and they should be firmer. But there was no change whatsoever. I stopped taking it. I didn’t see any benefit, really. And parenthetically, I didn’t see any benefit in terms of my ex. It wasn’t like I was suddenly able to go from bench pressing 225 to bench pressing 300 because it didn’t happen. I’m a skeptic. I’m not prone to placebo effect, but I didn’t notice any benefit. I also took to Dallasil regularly, like a lot of veterans, and I didn’t see any change because I was objective change. Now, let’s suppose that I was divorced and I was dating someone. I started taking the Dowel fill, and the first month I couldn’t get up, and the second month I could. I would attribute that effect Dalafil. But is that really what’s what’s what’s working? So now, again, it could just be that I now feel comfortable in a trusting relationship. So one advantage of our device is that it makes that objective. But I would like to talk about you asked me how do I keep in condition, so to speak? The ring has been incredible for my wife and I my wife preoccupied the past. Or I would say, hey, it’s Valentine’s Day. You go to sex toy store, you buy a cock ring and use it once, and it hurts and you get rid of it. Well, my wife would think, oh, this vibrating Cochrane looks cool. Let’s see if I can get off on it. Try it once or twice and get rid of it. A year ago, February, when I came up with a prototype ring with a soft elastomer. We haven’t had sex without it since then. It’s my wife’s idea of foreplay. It’s like toss it in front of me and work on the computer. Or if we start to have sex, I don’t have the ring on. She’ll say, well, go ahead and put the ring on. So why does she want it? What gets her off on it? Well, there’s there, you know, there are several things. One, it’s not so much that her age, she doesn’t need me to last longer. She doesn’t need me to have sex for 45 minutes after 2025 minutes.

Dave Morrow [00:43:11]:

The time of having to impress her is fargo right?

Elliot Justin [00:43:16]:

It’s done. So it’s not about sustaining an erection. But she does like the fact that my orgasms are better. I use it all the time for that reason. And she has kind of noticed objectively that I’m more satisfied. Why my orgasm is better. Well, I looted to it before. It’s not like a vibrate for women. It’s not that great, but it’s better. It’s putting a little light pressure over the urethra. So the the orgasm is is drawn out. It’s it and it’s holding more blood in my penis. This is one of the things that guys got to grasp ask, because gay guys understand. Some straight guys don’t. Beyond rock hard, there’s cock ring hard. Nothing is going to get a man harder than a cock ring. No amount of anal, vaginal, oral, minor stimulations is going to get a man ring because the ring is mechanically holding holding with blood in the penis. You hold them with blood of penis, the heavier penis becomes more sensitive, and you’re going to have a better orgasm. So she likes it because she sees that it makes difference for me, but it also helps me to overcome something that no one likes to talk about with sex. This came back to couples who stop having sex regularly. It’s the boredom factor. So, you know, how many times can you fuck the same woman from behind or in the missionary position without thinking? I’ve done this 2000 times and got boring. Now my wife doesn’t feel that way. And I suspect the most many women don’t feel that way. She still gets off on it, but I don’t. So I would actually, as I got older, I thought to four or five minutes, I’m, hey, I’m slumped, lose my erections because I’m bored. Let’s change positions. Let’s do something else. But if I have the ring on. It allows me to satisfy her more because I can. Now I’m a guy with a hard on. A guy with a hard on is bored, spells a hard on. And the hard on rule kind of overcomes the boredom. The impact on our sex lives has really been, you know, significant. The other factor. Yeah. People don’t like what, like, talk about in relationships is distracted. Distractibility. I mean, both straight guys, most guys I know and women don’t like to hear this. We complain that, gee, somewhere in the middle of sex, my wife or my girlfriend will start talking about some random thing, like a fight she had with a mother or something happened with the kids or something that she forgot to do or something that just the other night my wife’s loved. We’re having sex. She’s about to have an orgasm. I could as well, too. And she starts thinking about how a redesign of a bedroom I don’t think that’s something that guys think about. I don’t think about changing the bookshelves or moving a wall when I have an erection, but because I’ve got the ring on. Hey, that’s okay. I’m a guy with a heart on. You want to talk about the bookshelves for next 90 seconds? Good. Ordinarily my reaction would be to that would be the typical married guys reaction of what the fuck? You can’t all have that fucking thought for three minutes. Five minutes. Fuck you. I’m going to go get a drink.

Dave Morrow [00:46:25]:

I’m at work here, putting in the work. I’m in the office. Come on. Respect my job. Yeah, I totally get what you mean by that. And that’s so curious to hear from, not only from your expert opinion, but just like anecdotally. Right. These are things, like you said, we don’t typically like to talk about because there’s a certain taboo around talking about sexual pleasure, especially. Right. And between couples, the boredom factor, these are all things that are real, but it’s always just kind of pushed off to the side because that was going to be my question. Like, can you wear this during sex? And clearly you can. And then it actually increases the sexual pleasure for the man, which, again, not always something that comes up in conversation.

Elliot Justin [00:47:14]:


Dave Morrow [00:47:14]:

It’s kind of just like and maybe that ties into why Cochranes are so, I guess, typically male. They’re not meant to actually make things feel better. It’s just like it’s utilitarian, like a very typical man thing. Just work, just put it on, keep yourself hard and shut the fuck up and just go bang. So the fact that you’re taking that finesse route and using your experience is really cool. So I want to touch base on the study because you mentioned studies before about your ring and what you hope to glean from the data that you’re.

Elliot Justin [00:47:53]:

Going to get from it. Sure. Well, one of the major things I want to get from it is. I want to mainstream cock rings. I mean, 90% of gay men use a Cockering on a regular basis. Only 10% of straight men do. Straight guys are missing out, right? Because they have a pride issue. Look, go into any bar and say and go up to any guy and say, I can tell a difference. I can tell you whether a straight or gay with one question. I don’t want to get punched out here. They look pretty strong, but I could try this technique. One question. Do you use a cock ring? Well, the straight guy would be like, what the fuck? I don’t need that shit. What are you talking about? Because I’m proud I’m a guy and get the fuck out of here. The gay guy would be, yeah, like last night. You got a better one? So that’s one of we make two rings, and if it’s technology ring, that’s more expensive, it’s like it’s a wearable less expensive than smart watches bought rings. It’s expensive. Twenty cents. The dick bit. Yeah, dick bit. We also make the same ring without technology of $60. The functionality of that is superb. It’s effective and comfortable, et cetera. So we need to change the straight male mindset about Cochranes. The other thing I want to get out of is I want to provide men with the ability to sex where they are right now with data, and try to stay where they are by utilizing that data to not be obese, take the diabetes medications, take the antihypertensis, avoid too much alcohol, too much recreational drugs, et cetera. Things that have a negative impact on their sexuality. And those two things would be life changing for, you know, for most men. And we don’t you know, my my goal is to is five people with data and pleasure enhancers that will allow them to have a longer life of love making that they and their partners desire.

Dave Morrow [00:49:56]:

Yeah, that’s that compassionate side, right? Especially in your case, right? There’s a data side, but also when the data marries up with an improvement in your overall life and your connectivity and your ability to connect with your partner, that just allows you to start thriving. And that’s why I do what I do here. My goal is to help myself thrive, but help the community try and thrive by listening to outside the box ideas for sexual health or using a cock ring. These are all things that, in the traditional health space, don’t typically get covered off. But in my opinion, this is where the gains are made, and this is where you’re going to see that ability to thrive. Because if you can connect with your significant other through sex, because, let’s be honest, that’s how I connect. I’m very physical. I’m sure a lot of guys are the same, too. That’s essentially what we want, right? And then if we can’t, there’s the shame and everything that comes with it. And I can only imagine what it’s like for guys, especially young guys like myself in their 40s, because was it you that said or was it a judson that said the VA is one of the largest suppliers?

Elliot Justin [00:51:11]:


Dave Morrow [00:51:11]:

And I was like, you know what? Of course it is, because there’s so many veterans that have erectile dysfunction and are just looking for a way to connect with their partners so that they can have just an intimate relationship. And a lot of us have had those intimate relationships busted by whether it’s deployments, whether it’s psychological issues, whether it’s mechanical physical issues to get that back and to be able to actually physically identify, hey, this is actually working. Hey, maybe I should do this a little bit more. Maybe I can thrive a little bit more. Will just give the community just that much more hope and progress in the future.

Elliot Justin [00:51:50]:

Well, one of the studies that we’re going to be starting soon, and I’m actually looking for your help in recruiting subjects and relates to the veteran community. We want to study 25 vets. We want to have ring versus the Dalafil versus Ring plus the Dalafil. My thesis, and what I want to prove is the ring alone is superior to a medication. Both together are superior to either one alone. And I’m looking for your help in recruiting people. I’ll let you know when we kick that off, which will probably be in about two weeks. Yeah.

Dave Morrow [00:52:28]:

I’m so enthused to help on this side of stuff. And these are the things that had you told me five years ago, hey, you’re going to be talking to this really cool urologist in the States and setting up some kind of study with using the dick bit unofficially. Called the dick bit, but getting data on your erections so that guys can have a healthier, more fulfilled life and be able to get objective data on not only just their dick health, but their coronary heart disease risk is just incredible for me. So absolutely. I’m sure those that are listening to because this one will be published relatively soon. This episode will be published relatively soon once we get some more details and stuff like that. Just bye. Just anecdotal evidence of the enthusiasm for this study. Having chatted with the boys in the mess the other night, the enthusiasm was pretty high. I don’t think you’re going to have a hard time finding 25 veterans to be a part of a study that’s being structured around this.

Elliot Justin [00:53:35]:

Before we wrap up, I’d love to.

Dave Morrow [00:53:38]:

Get just kind of like your final thoughts and where you see this device going in the future and where we can get more information on yourself and the actual device itself.

Elliot Justin [00:53:51]:

Sure. Well, one, I think that the data that we’re generating with this device is going to become even more sensitive and specific because we’re going to be adding pulse oximetry to it probably in the fall. So we’ll be actually able to measure cardiac rhythm and the oxygen content of your blood. So I think of this device for something that people can use overnight to manage cardiac cardiac rhythm, evaluate the cardiac rhythm and evaluate their sleep for sleep apnea. But I also want to deliver similar benefits for women. And we have we tested a similar device for women long term, looking at a year. We’re actually about to launch a We Funder campaign. You can find us on We Funder because I want to raise I need to raise about a million dollars in order to develop the female device. But that we’ve already tested to commercialize that because women have all the same issues that men do diabetes, hypertension, obesity, they take too many meds, et cetera. But what we’re doing, though, I’m confident from men will come to standard of care. Right now, if a man your age or my age went to a doctor and said, hey, I’ve got chest pain, the doctor just listened to this tethoscope and said, hey, you sound okay, Dave. Why don’t you go ahead, think what the fuck? I want electrocardiogram. I want a stress test. I want to see the angiogram blood test. What was it, 1880? So the data that we’re generating is going to become the standard of care for evaluation of sexual health. And my goal is to have sexual health become not something that doctor asks as an afterthought if you maybe have a problem because you’re a vet. But ask everyone, because as you said several times because of the conversation, someone’s sexual health is key to someone’s self esteem and their overall health. So you can find us online at my firm tech my F-I-R-M tech. T C h.com. If you use I know Elliot ll IoT as a promo code, you get a 20% discount. And you can also reach me personally at Elliot llio T@myfirmtech.com, and I hope to hear from you. I hope you check out the products and enjoy them. I find them to be useful.

Dave Morrow [00:55:51]:

Yeah, absolutely. I definitely hope to continue helping with device moving forward in helping out with research and anything that could be a service to make sure that the community can get a little bit more granular on their health, because that’s exactly what the point of the podcast is. So super conversation here. I love the fact that we can dive into these topics, and especially in our community, a lot of us being military and stuff like that, we can talk a main streak, we can talk a fair game. But when the rubber hits the road, like, hey, it’s time to really talk about your sexual health and not just brag about how many broads you used to bang back in the day, because this is going to be important moving forward. It’s cool to be able to kind of bring that level of expertise that you’re able to bring, but also to have this conversation in a more light hearted kind of platform, which is the podcast here. So kind of the meshing of the two worlds and that’s kind of the point. So thanks so much for pleasure. Giving some of your time to chat to the community. Really appreciate it. And I’d love to have some updates down the road, especially when the studies come out and the product has a lot more traction too, so that we can spread the word as widely as possible within the participate.

Elliot Justin [00:57:18]:

Thanks Dave, it was a pleasure talking with you too. Stay fit, stay firm, man. Use it or lose it.

Dave Morrow [00:57:24]:

I have to make the shirt. I have to make sure it fuck more. He’s going to sell like hotcakes. And folks, folks, thanks again for tuning in. Don’t forget, train hard, fight easy. See you on the next one. Peace.


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Dave is a retired infantry officer and Afghanistan war veteran. He’s the creator of the HRD2KILL training programs that were built on the principles that got him from not being able to get out of bed to competing in the Crossfit Open, Spartan Races and the Ironman. You can find more mobility based exercises in his new book, “The Nimble Warrior”, now available on Amazon or tune into his new HRD2KILL Podcast

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